Bulgaria will be cleaned up on April 21st next year (Aug 12)

The pilot cleaning in the capital Sofia on April 9th this year was embraced by more than 40 000 people. Now the team is already preparing a country-wide action - the day of the big cleanup will be April 21st in 2012.



This spring the Bulgarian main national TV-channel bTV initiated the nationwide campaign „Let’s Clean Bulgaria in One Day!”, as part of the global movement - Let’s Do It World!, and World Cleanup, taking place in 2012.

It's a long-term and entirely voluntary project with the active participation of the Bulgarian citizens that started on April 9th with the cleanup of the face of the country - the capital Sofia. The initiative was realized with the cooperation of Sofia Municipality.

The cleaning of the capital was only the first step of the nationwide cleanup which will take place in
2012. The initiative “Let’s Clean Bulgaria in One Day!” is the largest-scale one so far in Bulgaria. bTV viewers could see the Estonian team's experience in a special film, made by bTV anchor and ambassador of the campaign Venelin Petkov.

Ambassadors of the campaign are also the most loved bTV anchors Ani Salitch, Ani Tsolova and
Stanislava Tsalova. The entire staff of bTV Media Group took part in the cleaning of the capital as
well as the faces and crews of all shows and TV series on bTV and the radio stations N-JOY, Z-Rock, Melody, Jazz FM, Classic FM and 101.1 PRO.FM Sofia. Many more local celebrities are already joining the campaign, and are promoting its values in the promotional campaign, including TV advertising, PR campaign, and special events, related to the initiative.

Citizens all over the country can already mark the dirty zones in their cities and villages in the special map of the campaign on the dedicated website www.daizchistim.bg. An intensive on-air campaign explains in detail how everyone can join the mapping, sign up for the cleanup in April 21st, and even become a coordinator.

Several government and regional structures already joined the campaign, offering all kinds of logistic
and organizational services to the citizens. All organizations who officially embrace the initiative are presented with the flag of the campaign, that can be placed on visible outdoor locations in the city.

An important project within the campaign, that will be launched in the Autumn, is a program for
informal education across the country. It is called Clean Knowledge and is targeted to the children,
young people and their parents. Its purpose is to educate the citizens about the preservation of the
environment, the advantages of recycling, etc.