Estonia launches a global movement (Jan 28)

Marc Hyman writes in his blog: The hottest new Estonian export is not a product or a service. It is the deceptively simple idea that, if you make it fun, and create a sufficiently groovy vibe around it, you can mobilize huge numbers of people to clean up massive amounts of illegally-dumped garbage — all in one day. The concept, perhaps better described as a movement, is called Let’s Do It!

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